Cheng, Julian Ming-Sung Professor

Education
(UK) Marketing School, Kingston University, Ph.D; (UK) Commerce School, Birmingham University, MBA in European Business
Email
mingsungcheng@yahoo.com
Affiliation
I1-737(Business Administration Department)
Teaching Courses
Seminar in Marketing, Seminar in Marketing Channels, Seminar in Global Branding, Sustainability Marketing, Brand Management, Research Methodology
Research interest
Marketing Channels, MarTack (Marketing Technology), Branding, Sustainability Marketing, Neuro Marketing, Global Marketing